/ E-COMMERCE
Turning a family honey farm into a premium digital brand.
01 / CONTEXT
A specialist honey producer was selling exclusively at farmers' markets and losing potential customers who couldn't buy online. Their existing presence was a basic Shopify storefront with no brand identity, it looked identical to thousands of other small shops.
Built a custom Next.js frontend on top of Shopify's Storefront API, replacing the generic theme with a hand-crafted brand experience. The design centres on the story of the farm, the beekeeper, and the craft, making the product feel premium before the customer even adds to cart.
The client reported a meaningful increase in online orders within the first month of launch, and the average order value rose as customers began purchasing gift sets they'd previously ignored.
02 / WHAT IT DOES
The homepage leads with the farm's story, the beekeeper, the hives, the seasons. High-quality imagery and editorial copy position the product as artisan rather than commodity.
Every product page is hand-designed with custom typography, colour palette, and illustration style. The Shopify Storefront API handles inventory and checkout while the UI is entirely bespoke.
A step-by-step gift configurator lets customers mix honey varieties and packaging options. The selections update a live Shopify cart without a page reload.
All spacing, colour, and typography tokens are defined in the Tailwind config, ensuring pixel-perfect consistency across every screen size.
03 / STACK
Tap any item to see why it earned a place.
04 / PROCESS
05 / HARD PARTS
I'm always open to discussing new projects, partnerships, or just a good idea.