/ WEB APP
Every question a new parent has, answered in one place.
01 / CONTEXT
New parents search frantically across dozens of websites for parenting advice, calculators, and product recommendations. The information is scattered, contradictory, and often buried behind newsletters and pop-ups. There was no single, trustworthy resource hub.
A calm, ad-free parenting platform with four core pillars: a curated article library, a suite of practical calculators (due date, sleep schedule, feeding windows, developmental milestones), an AI assistant trained on parenting guidance, and a product directory with no affiliate spam.
A unified resource for parents that respects their time and attention, no pop-ups, no hidden affiliate links, no overwhelming information architecture.
02 / WHAT IT DOES
A curated library of parenting articles organised by stage: newborn, 3-6 months, 6-12 months, and toddler. Each article is written in plain language without medical jargon.
Suite of practical tools: due date calculator, sleep schedule planner, feeding window timer, and a developmental milestone tracker based on WHO guidelines.
An AI assistant that answers parenting questions in a calm, non-alarmist tone. Backed by a curated knowledge base and gated to redirect medical questions to healthcare professionals.
Curated product recommendations organised by age and category, no affiliate commissions, no sponsored placements. Parents trust the recommendations are genuinely impartial.
A moderated question-and-answer section where parents can submit questions and receive answers from the platform's editorial team.
03 / STACK
Tap any item to see why it earned a place.
04 / PROCESS
05 / HARD PARTS
I'm always open to discussing new projects, partnerships, or just a good idea.